Attraction Marketing. Get Out of Your Own Way, It’s in Your DNA

Attraction Marketing is not only a powerful income generating tool but the single most important and unbelievably natural thing that we all have in common.

It’s really annoying to hear someone say “I don’t know anything about marketing… Where do I start?” The fact is that you have been practicing Attraction Marketing forever and you don’t even know you are doing it. What is funny is that everyone everywhere is practicing it right this second in one way or another and is oblivious to it. It’s like breathing… Do you have to remind yourself to do it, or do you keep breathing unconsciously?

Think about when you were in kindergarten. When you wanted to have fun, what did you do? You looked around for another kid that was having the most fun, and you went over and played with them. Why do you think you did that? Without knowing it, the other child used Attraction Marketing to lure you over to play with them.

What about when you are looking to date someone. Do you go marching up to them and say “Hello, I’m incredibly awesome and you should go out with me”? We all know that there is no better way to go down in flames than to do that, right? If you know that this tactic won’t work then why do online marketers do it every day? Because they are forgetting that attraction is what works, not hard selling.

When you were at work today, did you go up to your boss and say “I know that you know how amazing I am so what about giving me that raise and let’s get it over with”. Of course not, you probably work your butt off everyday so they will take notice and give you that raise because you earned it. In other words, you used Attraction Marketing to get your boss to realize how great you are.

Attraction Marketing Works. You’ve Known It All Along

Attraction Marketing comes natural for all of us so why do most online marketers have so much trouble doing it? The answer is buried underneath the confusion of knowing the difference between attraction marketing and selling.

Any great sales person knows that you never sell anything, you use the art of attraction so that whatever you are marketing sells itself. Is it really that simple? The answer is yes but in order to make it happen you MUST do one thing. Get out of your own way!

Attraction Marketing. It’s in Your DNA

Don’t try to reinvent something that you have known and probably mastered years ago. Marketing successfully is giving people all the information that they need so they can make an educated decision to do business with you. It is that simple! So, do you want to be a successful online marketer? Do yourself a favor and get out of your own way and start doing what is in your DNA… Attraction Marketing.

Network Marketing Program and Wine….  hmmm?

I have been struggling for some time with the idea of coming up with a unique way of explaining network marketing programs and concepts to people new to the industry. We have all heard one cliché after another when it comes to network marketing and it was important to me to come up with something special. Sometimes that “something special” is right under our noses and we just don’t pay attention. It turns out that living in the Napa Valley in not only wonderful because of the wine, climate and people but also because of the lessons that can be learned.

So, I decided to take a walk one day and give a network marketing program some serious thought. The best part about walking in Napa is that the weather is to die for and you can find a secluded place to collect your thoughts rather quickly. Normally I would just take my normal trek around the block a few times but since the harvest is coming up in the next few weeks, I though walking through my favorite Cabernet Vineyard sounded especially relaxing.

After walking for a while and stopping occasionally to look at the almost ripe clusters of grapes, I had an epiphany! A successful network marketing program is exactly like making a fine wine…. Let me explain.

I know what you are thinking… What does a Network Marketing Program have in common with grapes?

It all became clear when I was looking at the long rows of grapes that had been planted years ago and painstakingly cultivated to perfection so that every year they would be harvested in the pursuit of the perfect wine.

You see every cluster is a unit or a network marketing program made up of individual grapes that depend on each other for survival. If one grape becomes damaged or diseased, it can spread throughout the rest of the cluster and die. Also, there are rows and rows of grape vines with thousands upon thousands of clusters and if one cluster gets sick, it can be disastrous.

A successful network marketing program is nothing more than finding other like minded people and becoming a cluster that depends on each other so that everyone can thrive. Grapes grow in clusters for stability and strength and if taken care of properly will create the most wonderful substance on the planet. Are you starting to get the analogy?

Also, when grape vines are planted they are trained to grow a certain way to maximize the yield, protect it from the elements and to make harvesting easy. This is duplicated over and over again so that there is overwhelming strength in the number of the vines which makes some attrition tolerable.

As a matter of fact some grape clusters that become damaged or are not as closely bunched are pruned during the season so that they rest of the clusters can flourish. The same happens in every successful network marketing program. There will be fallout and people will quit but that in itself will make your whole network stronger because there won’t be any damaged clusters to infect the rest of the group.

A Network Marketing Program Is Like Making Wine

When you are putting together your network marketing program, make sure you find people that can be trained to duplicate the efforts of the leader. No matter what network marketing program that you are in, it has to be easy to duplicate. Wine makers do the same thing over and over and over again in the pursuit of the perfect wine. You should treat you network marketing program in exactly the same way. Train your downline to grow a certain way so that they maximize yield, protect themselves from the elements (Rejection) and ultimately reap the benefits of a harvest from their network marketing program that will happen year after year after year.